Web design · Madison, WI

Every brand has a story. Your site should tell it.

Custom marketing sites for small and medium businesses, on the same architecture as our largest builds. You own the site outright and pay no monthly platform fee.

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Readiness Rocks homepage
Gawronski Media homepage

Websites that make a small business look established.

Paid media agency

Gawronski Media

The site for a paid media agency that runs retail and DTC advertising for 30+ CPG brands. It explains a technical service in plain terms, shows proof from real client accounts, and points every visitor to one next step: a funnel audit.

A field guide to paid mediaThe whole site is built like a vintage field guide, with the agency positioned as the guide who knows the territory. The homepage opens on a map of it: one path from the click, through retail media, DTC media and intent, down to the sale. That theme carries through every page in the visuals and small animations, so the brand tells its story before anyone reads a paragraph.
Gawronski Media homepage hero with the interactive funnel map
98Performance
96Accessibility
100Best practices
100SEO
“Our old site talked about us. The new one talks to the brands we want to work with, and they show up to the first call already knowing what we do.”
Portrait of Kevin Gawronski
Kevin GawronskiFounder, Gawronski Media
Visit gawronskimedia.com →
Ice cream stand · Belvidere, IL

Dari Ripple

An old-fashioned ice cream stand and a Belvidere summer tradition for over 70 years, online for the first time. The menu now lives where customers look first, on their phones.

97Lighthouse score
0.4sLoad time
$0/moPlatform fees
“It loads fast, people are finding us, and customers check our menu before they even leave the house. We're reaching people we never would have before.”
Portrait of Celeste Rodriguez
Celeste RodriguezOwner, Dari Ripple

Visit dariripplebelvidere.com →

Kindergarten prep academy

Readiness Rocks

A full build for a play-based kindergarten prep academy: warm, parent-friendly design, Stripe registration payments, consent and waiver flows, legal pages, and local SEO.

A river runs through itThe school sits on the Rock River in Rockford, and its logo is a cairn of rocks with the river flowing past. We built the design from that. A custom drawing of the Rock River winds through the site, and the line of its flow shapes every section, so anyone from the area recognizes the place without being told.
“We get compliments on the website all the time. Parents tell us how easy it is to use, and it finally looks like us.”
Portrait of Mallory Conover
Mallory ConoverCo-owner, Readiness Rocks
Visit readinessrocksrockford.org →

What every build includes.

Design and build in one studio

The people who design your site also build it, so nothing is lost in handoff.

95+ Lighthouse, verified

Performance is part of the deliverable, and you get the report.

Local SEO from day one

Titles, schema, sitemap, and the location signals that help people find you.

Payments when you need them

Stripe checkout, registration flows, and consent and waiver forms.

Built on Astro

How we build.

Astro

We build with Astro. Most website builders make a visitor's phone download a pile of extra code before the page appears. Astro sends only the finished page, so your site shows up almost instantly. If most small business sites are a minivan, this is a Ferrari, and it's just as beautiful.

  1. Research

    We look at your analytics and what your customers search for, so the site answers what they came to find.

  2. Design

    The design is built around your brand and your story, not picked from a template.

  3. Build

    Every page is tested for speed on a phone before launch. Dari Ripple loads in 0.4s.

  4. Handoff

    No platform subscription. You own every file, so the site is never tied to a monthly fee.

Start a project.

Send us your current site, or tell us about the business if you don't have one yet. We'll look at what your customers are searching for and come back with what we'd build and why.

Have a Shopify store instead? Use the same form and tell us.

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